HASCO, Inc.

Digital Marketing Performance Report  •  Data as of May 26, 2026

Prepared by The Hayes Group
hayesgroupmarketing.com
★ Marketing Highlights
$
Strong cost efficiency for a high-value industry
At an average of $89 per qualified lead over 24 months, the campaigns are generating high-intent commercial leads efficiently.
✓
Nearly half of all leads are qualified
A 46 to 47% qualification rate means the targeting is attracting real buyers, not just general traffic.
▲
Google is driving the majority of leads
73 to 75% of all qualified leads trace back to Google across every time window. The campaign is working as the primary lead engine.
★
Top converting campaigns identified
Paving Contractors and Asphalt Paving are the strongest performers and account for the bulk of conversions across all periods.

Past 3 Months Performance

Feb 26 – May 26, 2026
$122
Cost Per Qualified Lead
106
Qualified Leads
$12,962
Total Ad Spend
15,166
Google Ads Impressions
722
Ad Clicks

Top 5 Converting Google Ads Keywords

KeywordConversionsCPL
road paving contractors24$76.08
paving contractors20$93.61
asphalt construction companies14$45.98
asphalt repair companies10$105.7
concrete laying contractors10$86.93
asphalt seal and repair8$84.12
asphalt repair7$29.29
parking lot paving6$89.15
Parking Lot Repair6$212.68
commercial concrete companies6$40.41

Google Ads Live Data

15,166
Impressions
722
Clicks
4.76%
CTR
$12,962
Total Spend
122
Conversions
$106.24
Cost Per Conv.
CampaignClicksSpendConv.CPL
PA - Asphalt Paving170$3,07838.5$79.95
PA - Paving Contractors192$3,16031.7$99.78
PA - Asphalt Repair81$1,86223.0$80.94
PA - Parking Lot Paving190$3,53719.3$182.95
PA - Commercial Concrete80$9428.5$110.85
PA - Parking Lot Sealcoating9$3831.0$382.99

Leads Live Data

106
Qualified Leads
226
Total Leads
46.9%
% Qualified
64
Phone Calls
42
Web Forms
$122.28
CPL (vs. Spend)
Lead Sources
Google
78
73.6%
Direct
16
15.1%
Facebook
6
5.7%
Bing
2
1.9%

Google Analytics (GA4) Live Data

1,672
Sessions
1,379
Users
1,189
New Users
1m 16s
Avg. Session Duration
35.6%
Engagement Rate
64.4%
Bounce Rate
Traffic by Channel
Paid Search
593
35.5%
Direct
469
28.0%
Unassigned
226
13.5%
Organic Search
218
13.0%
Organic Social
139
8.3%
Top 10 Pages by Sessions
/
641
/asphalt/
265
/parking-lot-paving/
172
/paving-contractors/
161
/contact/
155
/concrete/
102
/about-us/
99
/careers/
70
/surface-maintenance/
40

Live Google Ads Keywords 60 Active Keywords

All enabled keywords across active campaigns as of the report date.

CampaignKeywordMatch Type
PA - Asphalt Pavingasphalt pavingPhrase
PA - Asphalt Pavingasphalt resurfacingPhrase
PA - Asphalt Pavingcommercial asphalt pavingPhrase
PA - Asphalt Pavingcommercial paving servicesPhrase
PA - Asphalt Pavingroad paving contractorsPhrase
PA - Asphalt Pavingcommercial paving companiesPhrase
PA - Asphalt Pavingcommercial paving servicePhrase
PA - Asphalt Pavingpavement servicesPhrase
PA - Asphalt Pavingpavement installationPhrase
PA - Asphalt Pavingasphalt and paving companiesPhrase
PA - Asphalt Pavingcommercial asphalt contractorPhrase
PA - Asphalt Pavingcommercial asphalt companiesPhrase
PA - Asphalt Pavingpaving construction companiesPhrase
PA - Asphalt Pavingcommercial paving near mePhrase
PA - Asphalt Pavingcommercial paving companies near mePhrase
PA - Asphalt Pavingcommercial paving contractors near mePhrase
PA - Asphalt Pavingprofessional paving companyPhrase
PA - Asphalt Pavingcommercial asphalt paving near mePhrase
PA - Asphalt Pavingcommercial asphalt companies near mePhrase
PA - Asphalt Pavingcommercial asphalt paving companies near mePhrase
PA - Asphalt Pavingcommercial asphalt paving contractors near mePhrase
PA - Asphalt Pavingcommercial asphalt paving companiesPhrase
PA - Asphalt Pavingcommercial asphalt paving contractorPhrase
PA - Asphalt Pavingasphalt construction companiesPhrase
PA - Asphalt Repairasphalt repairPhrase
PA - Asphalt Repairasphalt patchingPhrase
PA - Asphalt Repairasphalt crack repairPhrase
PA - Asphalt Repairasphalt parking lot repairPhrase
PA - Asphalt Repairasphalt seal and repairPhrase
PA - Asphalt Repaircommercial asphalt repairPhrase
PA - Asphalt Repairasphalt repair companiesPhrase
PA - Asphalt Repairasphalt repair near mePhrase
PA - Commercial Concretecommercial concretePhrase
PA - Commercial Concretecommercial concrete contractorPhrase
PA - Commercial Concretecommercial concrete repairPhrase
PA - Commercial Concretecommercial concrete companiesPhrase
PA - Commercial Concretecommercial concrete pavingPhrase
PA - Commercial Concretecommercial concrete servicesPhrase
PA - Commercial Concretecommercial concrete installationPhrase
PA - Commercial Concretecommercial concrete repair contractorPhrase
PA - Commercial Concretecommercial concrete repair near mePhrase
PA - Commercial Concretecommercial concrete contractor near mePhrase
PA - Commercial Concreteconcrete drain repairPhrase
PA - Parking Lot Pavingparking lot pavingPhrase
PA - Parking Lot PavingParking Lot RepairPhrase
PA - Parking Lot Pavingparking lot paving companies near mePhrase
PA - Parking Lot Pavingparking lot repair near mePhrase
PA - Parking Lot Pavingparking lot pavers near mePhrase
PA - Parking Lot Pavingcommercial parking lot paving near mePhrase
PA - Parking Lot Pavingasphalt parking lot contractors near mePhrase
PA - Parking Lot Pavingparking lot repair companies near mePhrase
PA - Parking Lot Sealcoatingparking lot sealcoatingPhrase
PA - Parking Lot Sealcoatingparking lot sealcoating near mePhrase
PA - Parking Lot Sealcoatingparking lot sealcoating companies near mePhrase
PA - Paving Contractorspaving contractorsPhrase
PA - Paving Contractorscommercial paving contractorPhrase
PA - Paving Contractorspaving contractors near mePhrase
PA - Paving Contractorsconcrete laying contractorsPhrase
PA - Paving Contractorsconcrete and paving companiesPhrase
PA - Paving Contractorsempresa de asfalto cerca de miExact

Qualified Leads — Past 3 Months 0 Leads

All leads marked as Qualified in WhatConverts for this period.

DateNameTypePhoneEmailSourceCampaign

Past 12 Months Performance

May 26, 2025 – May 26, 2026
$122
Cost Per Qualified Lead
329
Qualified Leads
$40,223
Total Ad Spend
49,890
Google Ads Impressions
3,707
Ad Clicks

Top 5 Converting Google Ads Keywords

KeywordConversionsCPL
paving contractors117$69.49
asphalt paving60$56.39
commercial paving service44$58.35
commercial parking lot paving near me27$57.95
road paving contractors24$76.08
asphalt seal and repair20$134.45
asphalt repair20$66.76
asphalt construction companies19$50.36
commercial concrete services18$70.34
commercial concrete companies15$32.09

Google Ads Live Data

49,890
Impressions
3,707
Clicks
7.43%
CTR
$40,223
Total Spend
484
Conversions
$83.11
Cost Per Conv.
CampaignClicksSpendConv.CPL
PA - Asphalt Paving652$9,725151.3$64.27
PA - Paving Contractors932$10,019122.2$82.04
PA - Commercial Concrete1,045$3,55497.5$36.45
PA - Parking Lot Paving640$8,86068.0$130.26
PA - Asphalt Repair374$6,43659.3$108.56
PA - Parking Lot Sealcoating64$1,62914.0$116.36

Leads Live Data

329
Qualified Leads
715
Total Leads
46.0%
% Qualified
218
Phone Calls
111
Web Forms
$122.26
CPL (vs. Spend)
Lead Sources
Google
248
75.4%
Direct
42
12.8%
Bing
9
2.7%
Facebook
9
2.7%
Google Business
6
1.8%

Google Analytics (GA4) Live Data

7,835
Sessions
7,062
Users
6,492
New Users
1m 05s
Avg. Session Duration
36.7%
Engagement Rate
63.3%
Bounce Rate
Traffic by Channel
Paid Search
3,687
47.1%
Direct
2,383
30.4%
Organic Search
805
10.3%
Unassigned
748
9.5%
Organic Social
225
2.9%
Top 10 Pages by Sessions
/
2,763
/asphalt/
1,259
/concrete/
1,095
/contact/
861
/paving-contractors/
781
/parking-lot-paving/
547
/about-us/
400
/surface-maintenance/
300
/careers/
275

Qualified Leads — Past 12 Months 0 Leads

All leads marked as Qualified in WhatConverts for this period.

DateNameTypePhoneEmailSourceCampaign

Past 24 Months Performance

May 26, 2024 – May 26, 2026
$89
Cost Per Qualified Lead
727
Qualified Leads
$64,487
Total Ad Spend
79,033
Google Ads Impressions
8,674
Ad Clicks

Top 5 Converting Google Ads Keywords

KeywordConversionsCPL
paving contractors278$50.85
asphalt paving180$42.73
parking lot sealcoating companies near me60$43.77
commercial paving service57$54.8
commercial concrete repair near me42$38.83
commercial concrete contractor near me42$58.93
asphalt repair39$62.62
asphalt seal and repair30$131.05
Parking Lot Repair29$175.94
commercial parking lot paving near me28$70.43

Google Ads Live Data

79,033
Impressions
8,674
Clicks
10.97%
CTR
$64,487
Total Spend
1,023
Conversions
$63.04
Cost Per Conv.
CampaignClicksSpendConv.CPL
PA - Asphalt Paving1,512$14,910243.3$61.28
PA - Paving Contractors2,331$16,171277.2$58.35
PA - Commercial Concrete2,169$6,648175.3$37.93
PA - Asphalt Repair878$10,239105.3$97.20
PA - Parking Lot Paving1,323$12,515163.4$76.62
PA - Parking Lot Sealcoating461$4,00558.8$68.14

Leads Live Data (Combined)

727
Qualified Leads
1,734
Total Leads
41.9%
% Qualified
485
Phone Calls
242
Web Forms
$88.70
CPL (vs. Spend)
Lead Sources
Google
489
67.3%
Google Business
99
13.6%
Direct
59
8.1%
Bing
24
3.3%
Citations
14
1.9%

Google Analytics (GA4) Live Data

15,904
Sessions
14,287
Users
13,330
New Users
3m 24s
Avg. Session Duration
42.4%
Engagement Rate
57.6%
Bounce Rate
Traffic by Channel
Paid Search
8,522
53.6%
Direct
3,958
24.9%
Organic Search
1,704
10.7%
Unassigned
1,219
7.7%
Organic Social
319
2.0%
Top 10 Pages by Sessions
/
5,163
/asphalt/
2,891
/concrete/
2,520
/paving-contractors/
1,988
/contact/
1,640
/parking-lot-paving/
1,061
/about-us/
757
/surface-maintenance/
744
/careers/
551

Qualified Leads — Past 24 Months 0 Leads

All leads marked as Qualified in WhatConverts for this period.

DateNameTypePhoneEmailSourceCampaign